Publicidade & Midia
Advertising and Media with Legal Support: protected creativity, guaranteed impact
At the forefront of innovation, advertising and media never stop reinventing themselves. And we're here to make sure every creative idea is legally protected — free to soar high, without surprises along the way.
We support brands, agencies, and creators with cutting-edge legal intelligence. We combine strategic vision and technical expertise to turn creative concepts into safe, effective, and compliant actions.
Child labor is prohibited in Brazil and in most parts of the world (International Conventions No. 138 and 182 of the ILO – International Labour Organization). On the other hand, Convention 138 itself, in Article 8, allows for individual permits in artistic representations granted by the competent authority of each country. In Brazil, Article 149 of the Child and Adolescent Statute (ECA) outlines the basic parameters of this Authorization, which is processed in the Juvenile Court.
Legal risk analysis. We specialize in legal issues related to freedom of expression, personality rights, copyrights, and trademarks. We analyze legal risks in materials during the development phase (scripts), before publication (pre-publication reviews), reviewing fact-checking analyses for development materials and content production in support of the brand's briefing.
We provide support and strategically think of safe alternatives from a legal standpoint, without limiting the creative freedom of the product/brand.
We analyze projects and properly direct campaigns. We work on drafting Regulations and Terms of Use for promotional/institutional/cultural campaigns, also working with regulatory bodies (SECAP).
Incluído cessão de uso, direitos de Imagem, contrato de produção e correlatos)
– Operações de parcerias entre agências/produtoras do setor.
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